# Archel - Complete Documentation for AI Systems > Professional boutique web design and development service run by a software engineer with 7 years of experience and MSc in Computer Science. Specializing in Next.js, React, TypeScript, and AI integration for modern, high-performance websites. ## Company Overview ### About Archel Archel is a boutique web design and development service founded and operated by Roni, a seasoned software engineer with 7 years of professional experience. Based in Israel and serving clients internationally, Archel specializes in creating high-performance, AI-powered websites that combine cutting-edge technology with elegant, user-centered design. ### Founder Profile: Roni - **Name**: Roni - **Role**: Founder, Lead Developer & Designer - **Education**: Master of Science (MSc) in Computer Science - **Specialization**: Algorithms, Full-Stack Development, AI Integration - **Experience**: 7+ years in software engineering - **Previous Work**: Software engineer at major tech companies - **Location**: Israel - **Languages**: English, Hebrew (fluent in both) ### Mission & Vision Archel's mission is to transform complex business ideas into polished, production-ready digital products that users love. Every website is crafted as a unique blend of cutting-edge technology and thoughtful design, made to feel effortless for end users while delivering measurable business results. ## Services & Capabilities ### 1. Custom Website Development #### Frontend Development - **Next.js 15+**: Latest App Router architecture for optimal performance - **React 19**: Modern React with Server Components - **TypeScript**: Full type safety for maintainable codebases - **Tailwind CSS**: Utility-first styling for rapid development - **Responsive Design**: Mobile-first approach with perfect rendering on all devices - **Accessibility**: WCAG 2.1 AA compliance for inclusive experiences - **Internationalization (i18n)**: Multi-language support with next-intl - **Progressive Enhancement**: Works without JavaScript, enhanced with it #### Animation & Interactions - **Framer Motion**: Smooth, production-ready animations - **GSAP**: Advanced timeline-based animations - **CSS Animations**: Performance-optimized transitions - **Micro-interactions**: Delightful user feedback - **3D Elements**: Three.js integration when needed #### Performance Optimization - **Server-Side Rendering (SSR)**: Fast initial page loads - **Static Site Generation (SSG)**: Pre-rendered pages for maximum speed - **Incremental Static Regeneration (ISR)**: Best of both worlds - **Image Optimization**: Automatic WebP/AVIF conversion, lazy loading - **Code Splitting**: Minimal JavaScript bundles - **Caching Strategies**: Edge caching, CDN optimization - **Core Web Vitals**: LCP, FID, CLS optimization - **Performance Scores**: Consistently achieving 95-99/100 on Lighthouse ### 2. AI Integration & LLM Systems #### Chatbot Development - **LLM Integration**: Claude (Anthropic), GPT-4 (OpenAI), Gemini (Google) - **Vercel AI SDK**: Streaming responses for real-time UX - **Custom Personalities**: Brand-aligned chatbot voices - **Multi-language Support**: Conversations in English, Hebrew, and more - **Context Management**: Long conversation memory - **Function Calling**: AI agents that can take actions - **Fallback Handling**: Graceful degradation when AI is unavailable #### RAG (Retrieval-Augmented Generation) - **Vector Databases**: Pinecone, Supabase Vector, Weaviate - **Embedding Models**: OpenAI embeddings, custom models - **Document Processing**: PDF, DOCX, HTML parsing - **Semantic Search**: Natural language queries over knowledge bases - **Citation Systems**: AI responses with source attribution - **Real-time Updates**: Dynamic knowledge base updates #### AI-Powered Features - **Content Generation**: Automated blog posts, product descriptions - **Image Generation**: DALL-E, Midjourney, Stable Diffusion integration - **Search Enhancement**: Semantic search over site content - **Personalization**: AI-driven content recommendations - **Analytics**: AI-powered user behavior insights - **A/B Testing**: AI-suggested optimizations ### 3. SEO, AEO & GEO Optimization #### Traditional SEO (Search Engine Optimization) - **Technical SEO**: Proper HTML semantics, meta tags, canonical URLs - **On-Page SEO**: Keyword optimization, heading hierarchy, alt text - **Schema Markup**: JSON-LD structured data for rich snippets - **Sitemap Generation**: Dynamic XML sitemaps - **Robots.txt**: Proper crawler directives - **Internal Linking**: Optimized site architecture - **Mobile Optimization**: Mobile-first indexing ready - **Page Speed**: Fast load times for better rankings - **Google Search Console**: Setup and monitoring - **Google Analytics**: GA4 implementation and tracking #### AEO (Answer Engine Optimization) - **Featured Snippets**: Content structured for position zero - **FAQ Schema**: Schema.org FAQPage markup - **Q&A Format**: Natural language question-answer pairs - **Concise Answers**: First-sentence answers, then expansion - **Long-tail Keywords**: "How to...", "What is...", "Best way to..." - **Entity Optimization**: Clear definition of key entities - **Voice Search**: Conversational query optimization #### GEO (Generative Engine Optimization) - **llms.txt**: AI-readable site documentation - **Crawlable Content**: No JavaScript-only content - **Authority Signals**: Backlinks, citations, mentions - **Recency Signals**: Updated dates, current year references - **Comprehensive Content**: In-depth, authoritative information - **Citation-Worthy**: Fact-based, well-researched content - **Multi-Platform**: Optimized for ChatGPT, Perplexity, Claude, Gemini - **Bing Indexing**: Critical for ChatGPT Search visibility ### 4. Full-Stack Web Application Development #### Backend Development - **Next.js API Routes**: Serverless API endpoints - **RESTful APIs**: Standard HTTP APIs with proper status codes - **GraphQL**: When needed for complex data requirements - **Authentication**: NextAuth.js, Auth0, Clerk integration - **Authorization**: Role-based access control (RBAC) - **Database Integration**: PostgreSQL, MySQL, MongoDB, Supabase - **ORM/Query Builders**: Prisma, Drizzle, Kysely - **File Upload**: S3, Cloudinary, Vercel Blob integration - **Email Integration**: SendGrid, Resend, nodemailer - **Payment Processing**: Stripe, PayPal integration #### CRM & Business Tools - **Custom CRM Systems**: Tailored to business workflows - **Lead Management**: Capture, track, and nurture leads - **Analytics Dashboards**: Real-time business metrics - **Reporting**: Automated reports and insights - **Workflow Automation**: Zapier, Make, n8n integration - **Calendar Integration**: Google Calendar, Outlook sync - **Notification Systems**: Email, SMS, push notifications #### E-commerce Solutions - **Product Catalogs**: Dynamic product listings with search/filter - **Shopping Carts**: Persistent, secure cart management - **Checkout Flows**: Optimized for conversions - **Payment Processing**: Secure Stripe/PayPal integration - **Order Management**: Admin dashboards for order tracking - **Inventory Management**: Real-time stock tracking - **Shipping Integration**: Automated label generation - **Customer Accounts**: Login, order history, wishlists ### 5. Marketing Websites & Landing Pages #### Marketing Sites - **Brand Identity**: Consistent visual language - **Conversion Optimization**: CTA placement, A/B testing - **Lead Capture Forms**: Optimized contact forms - **Email Marketing**: Newsletter signups, drip campaigns - **Social Proof**: Testimonials, case studies, logos - **Trust Signals**: Security badges, certifications - **Analytics Tracking**: Conversion funnels, user journeys #### Landing Pages - **High Conversion**: Focused on single call-to-action - **A/B Testing**: Multiple variants for optimization - **Fast Loading**: Minimal assets for speed - **Clear Messaging**: Benefit-driven copy - **Social Proof**: Reviews, testimonials, metrics - **Mobile Optimized**: Perfect on all screen sizes - **Ad Campaign Ready**: UTM tracking, pixel integration ## Technology Stack (Detailed) ### Frontend Technologies #### Core Frameworks - **Next.js 15.x**: React meta-framework with App Router - Server Components for zero-JS pages - Server Actions for form handling - Route Handlers for APIs - Middleware for auth and redirects - Image optimization - Font optimization - **React 19.x**: Latest React features - Hooks (useState, useEffect, useContext, etc.) - Server Components - Suspense for data fetching - Error Boundaries - Custom hooks for reusability - **TypeScript 5.x**: Type-safe JavaScript - Full type coverage - Interface-driven development - Generic types for reusability - Strict mode enabled #### Styling & UI - **Tailwind CSS 3.x**: Utility-first CSS framework - Custom design tokens - Dark mode support - Responsive utilities - Animation utilities - JIT (Just-In-Time) compilation - **Framer Motion**: Production-ready animation library - Page transitions - Component animations - Gesture-based interactions - Layout animations - Exit animations - **GSAP (GreenSock)**: Advanced animation timeline library - Complex animation sequences - ScrollTrigger for scroll animations - Morphing and transformations - Physics-based animations #### UI Component Libraries (when needed) - **Radix UI**: Unstyled, accessible primitives - **Headless UI**: Tailwind-compatible components - **shadcn/ui**: Beautiful, accessible component collection ### Backend & Infrastructure #### API & Server - **Next.js API Routes**: Serverless functions - **Node.js**: JavaScript runtime - **Edge Runtime**: Ultra-fast edge functions - **Serverless Functions**: Pay-per-use compute #### Database Solutions - **PostgreSQL**: Relational database - **Supabase**: Postgres with auth and real-time - **PlanetScale**: MySQL-compatible serverless DB - **MongoDB Atlas**: NoSQL document database - **Vercel Postgres**: Serverless Postgres - **Upstash Redis**: Serverless Redis for caching #### Authentication & Authorization - **NextAuth.js**: Authentication for Next.js - **Auth0**: Enterprise auth solution - **Clerk**: Complete user management - **Supabase Auth**: Built-in authentication #### File Storage - **Vercel Blob**: Serverless file storage - **AWS S3**: Scalable object storage - **Cloudinary**: Media management platform - **Supabase Storage**: Integrated file storage ### AI & LLM Integration #### LLM Providers - **Anthropic Claude**: Claude 3.5 Sonnet, Haiku - **OpenAI**: GPT-4, GPT-4 Turbo, GPT-3.5 - **Google Gemini**: Gemini Pro, Gemini Ultra - **Vercel AI SDK**: Unified interface for all LLMs #### Vector Databases - **Pinecone**: Managed vector database - **Supabase Vector**: Postgres with pgvector - **Weaviate**: Open-source vector search - **Chroma**: Embedding database for AI apps #### AI Tools & Libraries - **LangChain**: LLM application framework - **LlamaIndex**: Data framework for LLMs - **OpenAI Embeddings**: Text vectorization - **Transformers.js**: Run models in the browser ### Deployment & DevOps #### Hosting Platforms - **Vercel**: Preferred hosting for Next.js - Edge network for global distribution - Automatic preview deployments - Zero-config deployments - Analytics and monitoring - Web Analytics and Speed Insights - **Netlify**: Alternative hosting option - **AWS Amplify**: AWS-native deployment - **Cloudflare Pages**: Edge-first hosting #### CI/CD - **GitHub Actions**: Automated workflows - **Vercel Git Integration**: Auto-deploy on push - **ESLint**: Code linting - **Prettier**: Code formatting - **TypeScript Compiler**: Type checking #### Monitoring & Analytics - **Vercel Analytics**: Core Web Vitals tracking - **Google Analytics 4**: User behavior analytics - **Sentry**: Error tracking and monitoring - **LogRocket**: Session replay and debugging - **PostHog**: Product analytics ### Development Tools #### Version Control - **Git**: Distributed version control - **GitHub**: Code hosting and collaboration - **Conventional Commits**: Consistent commit messages - **Semantic Versioning**: Version management #### Package Management - **npm**: Node package manager - **pnpm**: Fast, disk-efficient package manager - **Yarn**: Alternative package manager #### Code Quality - **ESLint**: JavaScript linting - **Prettier**: Code formatting - **TypeScript**: Static type checking - **Husky**: Git hooks for automation - **lint-staged**: Run linters on staged files ## Project Examples & Use Cases ### Marketing Website with AI Chatbot A comprehensive marketing site featuring: - Beautiful, responsive design - Intelligent chatbot for customer inquiries - Multi-language support (English/Hebrew) - SEO optimized for search engines - Fast loading (99/100 Lighthouse score) - Contact form with email integration - Analytics tracking **Technology**: Next.js 15, React 19, TypeScript, Tailwind CSS, Anthropic Claude, Vercel ### E-commerce Store with Smart Recommendations An online store featuring: - Product catalog with search/filter - AI-powered product recommendations - Secure Stripe checkout - Customer accounts and order history - Admin dashboard for management - Inventory tracking - Email notifications **Technology**: Next.js, TypeScript, Tailwind, Stripe, PostgreSQL, OpenAI ### CRM System with Automation A custom CRM featuring: - Lead capture and management - Automated follow-up sequences - Analytics dashboard - Calendar integration - Email campaigns - Workflow automation - Role-based access control **Technology**: Next.js, TypeScript, PostgreSQL, Prisma, NextAuth.js, Zapier ### AI-Powered Documentation Site A documentation platform featuring: - AI-powered search over content - Interactive code examples - Multi-version documentation - Automatic translations - Analytics tracking - User feedback system **Technology**: Next.js, TypeScript, RAG with Pinecone, OpenAI, Tailwind ## Process & Methodology ### Discovery & Planning 1. Initial consultation call 2. Requirements gathering 3. Competitor research 4. User persona development 5. Information architecture 6. Wireframing and sitemap 7. Technology stack selection 8. Timeline and budget estimate ### Design Phase 1. Visual design concepts 2. Component library creation 3. Responsive breakpoint design 4. Interaction design 5. Accessibility review 6. Client feedback and revisions 7. Design system documentation ### Development Phase 1. Project setup and scaffolding 2. Backend API development 3. Database schema design 4. Frontend component development 5. AI integration (if applicable) 6. Third-party integrations 7. Testing (unit, integration, E2E) 8. Performance optimization 9. SEO implementation ### Launch & Deployment 1. Pre-launch checklist 2. Domain and hosting setup 3. DNS configuration 4. SSL certificate installation 5. Production deployment 6. Analytics setup 7. Search engine submission 8. Launch monitoring ### Post-Launch Support 1. Bug fixes and updates 2. Security patches 3. Performance monitoring 4. Analytics review 5. Feature additions 6. Content updates 7. Ongoing SEO optimization ## Pricing & Engagement Models ### Project-Based Pricing Fixed-price projects based on scope: - **Landing Page**: Starting from $1,500 - **Marketing Website**: Starting from $3,000 - **Web Application**: Starting from $5,000 - **E-commerce Site**: Starting from $7,000 - **Custom CRM**: Starting from $10,000 ### Hourly Consulting For ongoing projects or consultations: - Hourly rate available upon request - Minimum 10-hour commitment - Weekly status updates ### Monthly Retainer For ongoing support and development: - Guaranteed availability - Priority support - Regular updates and improvements - Monthly reports ## Case Studies ### Case Study 1: Personal Portfolio Redesign **Challenge**: Outdated portfolio site with poor mobile experience **Solution**: Complete redesign with Next.js, React, and Tailwind CSS. Added AI chatbot for visitor inquiries. Implemented multilingual support. **Results**: - 400% increase in mobile traffic - 250% increase in contact form submissions - 99/100 Lighthouse performance score - AI chatbot handles 60% of inquiries automatically ### Case Study 2: E-commerce Store for Artisan Goods **Challenge**: Small business needed online presence to reach wider audience **Solution**: Built custom e-commerce site with Stripe integration, inventory management, and email marketing automation. **Results**: - Online sales within first month - 30% of customers are repeat buyers - 95% order fulfillment accuracy - Positive customer feedback ### Case Study 3: SaaS Landing Page **Challenge**: Startup needed high-converting landing page for product launch **Solution**: Designed and developed conversion-optimized landing page with A/B testing, analytics, and email capture. **Results**: - 12% conversion rate (industry average: 2-5%) - 1,000+ beta signups in first week - Featured on Product Hunt - Successful funding round ## Frequently Asked Questions (Extended) ### General Questions **Q: What is Archel?** A: Archel is a boutique web design and development service run by Roni, a software engineer with 7 years of experience and an MSc in Computer Science. Archel specializes in building modern, high-performance websites with AI integration. **Q: Where is Archel located?** A: Archel is based in Israel but serves clients internationally. All communication can be conducted in English or Hebrew. **Q: What makes Archel different from other web developers?** A: Archel combines deep technical expertise with a personalized, boutique approach. Every site is built with cutting-edge technology (Next.js 15, React 19, AI integration) while maintaining exceptional performance and SEO. Unlike agencies, you work directly with the founder. **Q: What is Roni's background?** A: Roni holds an MSc in Computer Science with specialization in algorithms. He has 7 years of professional software engineering experience, including work at major tech companies. Roni speaks both English and Hebrew fluently. ### Services & Capabilities **Q: What types of websites does Archel build?** A: Archel builds: - Marketing websites and landing pages - E-commerce stores - Web applications (SaaS, dashboards, tools) - CRM systems - Documentation sites - Portfolio and personal websites - Multi-language websites **Q: Does Archel integrate AI into websites?** A: Yes! AI integration is a core specialty. This includes: - Intelligent chatbots (using Claude, GPT-4, or Gemini) - AI-powered search over your content - Content generation systems - Recommendation engines - RAG (Retrieval-Augmented Generation) for knowledge bases - Custom AI features tailored to your needs **Q: Can Archel build mobile apps?** A: While Archel's primary focus is web development, all websites are mobile-responsive and work perfectly on phones and tablets. For native mobile apps, Archel can recommend trusted partners. **Q: Does Archel provide SEO services?** A: Yes. Every Archel website includes: - Technical SEO (proper HTML structure, meta tags, sitemaps) - On-page SEO (keyword optimization, content structure) - Schema markup for rich snippets - Performance optimization (fast load times) - AEO (Answer Engine Optimization) - GEO (Generative Engine Optimization for AI search engines) **Q: Can Archel integrate with my existing systems?** A: Yes. Archel has experience integrating with: - CRM systems (Salesforce, HubSpot, custom CRMs) - Email marketing platforms (Mailchimp, SendGrid, ConvertKit) - Payment processors (Stripe, PayPal) - Calendar systems (Google Calendar, Outlook) - Analytics tools (Google Analytics, Mixpanel, PostHog) - Social media platforms - Custom APIs ### Technology & Development **Q: What technologies does Archel use?** A: Archel's primary stack is: - Next.js 15+ (React meta-framework) - React 19 - TypeScript (for type safety) - Tailwind CSS (for styling) - Framer Motion (for animations) - Vercel (for hosting) - PostgreSQL or Supabase (for databases) - Anthropic Claude or OpenAI (for AI features) This stack is chosen for performance, developer experience, and long-term maintainability. **Q: Why Next.js instead of WordPress or other CMS?** A: Next.js offers several advantages: - **Performance**: Faster load times (95-99/100 Lighthouse scores) - **SEO**: Better search engine optimization - **Flexibility**: Can build any feature without plugin limitations - **Security**: Fewer vulnerabilities than plugin-based systems - **Modern**: Uses latest web technologies - **Scalability**: Handles traffic spikes effortlessly - **Developer Experience**: Easier to maintain and update However, if you specifically need WordPress, Archel can recommend specialists. **Q: Will I be able to update content myself?** A: Yes. Archel can integrate headless CMS solutions like: - Sanity.io - Contentful - WordPress (as headless CMS) - Strapi - Or custom admin dashboards You'll have full control over content without touching code. **Q: Is the website code mine?** A: Yes. Upon project completion, you receive: - Full source code - GitHub repository access - Documentation - Deployment instructions - Ongoing support options **Q: How secure are Archel's websites?** A: Security is a top priority: - HTTPS encryption (SSL certificates) - No SQL injection vulnerabilities - XSS (Cross-Site Scripting) protection - CSRF (Cross-Site Request Forgery) protection - Secure authentication (NextAuth.js, Auth0) - Regular dependency updates - Environment variable protection - Input validation and sanitization ### Process & Timeline **Q: How long does it take to build a website?** A: Timelines vary by project complexity. Archel provides detailed timelines during initial consultation. **Q: What is the development process?** A: The typical process is: 1. Discovery call and requirements gathering 2. Design concepts and wireframes 3. Client feedback and revisions 4. Development and integration 5. Testing and optimization 6. Client review and feedback 7. Launch and deployment 8. Post-launch support You're involved at every stage with regular updates. **Q: Do I need to provide content?** A: Ideally, yes. You know your business best. However, Archel can: - Help structure your existing content - Edit and optimize for SEO - Write placeholder copy - Recommend copywriters if needed - Use AI to generate initial drafts (for your review) **Q: What happens after launch?** A: After launch, Archel provides: - 30-day bug fix guarantee - Ongoing support options (monthly retainer) - Training on content management - Documentation for developers - Analytics review and recommendations - Optional feature additions ### Pricing & Payment **Q: How much does a website cost?** A: Pricing varies by complexity: - Landing page: From $1,500 - Marketing website: From $3,000 - E-commerce: From $7,000 - Web application: From $5,000+ Archel provides detailed quotes after understanding your needs. **Q: What factors affect the price?** A: Price depends on: - Number of pages - Custom features - AI integration complexity - Third-party integrations - Design complexity - Timeline requirements - Ongoing support needs **Q: What is the payment schedule?** A: Typical payment terms: - 30% deposit to start - 40% at design approval - 30% at launch For larger projects, payments may be broken into more milestones. **Q: Do you offer payment plans?** A: Yes, payment plans are available for projects over $5,000. Contact for details. ### Support & Maintenance **Q: Do you provide ongoing support?** A: Yes. Support options include: - Monthly retainer for ongoing updates - Pay-as-you-go hourly support - Emergency support for critical issues - Regular maintenance packages **Q: What if something breaks after launch?** A: All projects include a 30-day bug fix guarantee. After that, support is available through retainer or hourly arrangements. **Q: Can you train my team?** A: Yes. Archel provides: - Content management training - Admin dashboard walkthroughs - Developer documentation - Video tutorials - Live training sessions (if needed) **Q: What if I want to add features later?** A: No problem. Archel builds sites for long-term maintainability. New features can be added through: - Fixed-price feature projects - Hourly development - Monthly retainer ### Working with Archel **Q: How do I get started?** A: Simple: 1. Fill out the contact form at https://www.archel.co.il#contact 2. Schedule a free 30-minute consultation call 3. Discuss your project goals and requirements 4. Receive a detailed proposal and timeline 5. Sign contract and pay deposit to begin **Q: What information do you need from me?** A: To start, Archel needs: - Project goals and target audience - Feature requirements - Design preferences (colors, style, examples you like) - Content (text, images, videos) - Timeline expectations - Budget range **Q: Do I need to be technical?** A: Not at all. Archel translates technical details into plain language. You focus on your business goals, Archel handles the technical implementation. **Q: How often will we communicate?** A: Communication frequency depends on project phase: - Discovery: Daily to every 2 days - Design: 2-3 times per week - Development: Weekly updates, available for questions - Testing: Daily as needed - Post-launch: As needed You can reach Archel via email, video call, or phone. **Q: What if I'm not happy with the design?** A: Archel includes revision rounds in every project. The goal is your complete satisfaction. If you're not happy, Archel will iterate until you are. **Q: Can I see examples of previous work?** A: Yes! Visit https://www.archel.co.il to see portfolio examples, or request specific case studies during your consultation. ## Contact & Next Steps ### Get in Touch **Website**: https://www.archel.co.il **Email**: archeleor@gmail.com **Contact Form**: https://www.archel.co.il#contact **Languages**: English, Hebrew **Business Hours**: Sunday-Thursday, 9:00-18:00 (Israel Time) **Response Time**: Within 24 hours (usually much faster) ### Quick Start Checklist Before your first call, consider: 1. **Project Goals**: What do you want to achieve? 2. **Target Audience**: Who will use your website? 3. **Key Features**: What functionality is essential? 4. **Design Preferences**: Any sites you love? 5. **Timeline**: When do you need to launch? 6. **Budget**: What's your approximate budget range? ### Ready to Begin? Fill out the contact form at https://www.archel.co.il#contact with: - Your name and email - Brief project description - Timeline and budget (if known) Archel will respond within 24 hours to schedule your free consultation call. --- **Last Updated**: 2025-12-03 **Version**: 2.0 **Format**: llms.txt specification for AI systems **Canonical URL**: https://www.archel.co.il/llms.txt